Marketing & Communication
From market research to integral promotional campaigns
All the activities Meneba develops are aimed at improving the financial results of its customers. This philosophy equally applies to service and service provision and to product development, quality assurance and logistics. Meneba also supports its customers with marketing & communication.
From recipe to integral campaign
This approach has been used for many years in the bakery segment via the development and introduction of very promising bread concepts. Led by consumer trends, Meneba develops new recipes, catchy and appealing product names and promotional material, varying from packaging, posters and advertisements to point of sale displays and postcards. Carefully planned, comprehensive promotional packages are also distributed to the participating bakeries.
Input of expertise
Meneba also offers the expertise and support of its marketing and communication specialists in other market segments. Examples include market research, active participation in brainstorming sessions and assisting in formulating innovative concepts aimed at evoking an entire world of experience linked to certain products. The only condition is that Meneba’s cereal products contribute substantially to the end product!